Privacy Policy

This Privacy Policy sets out how Neoncasinoguide collects, uses, stores and shares personal data when you visit this website, use site controls, contact us or interact with content that contains affiliate links to third-party gambling operators.

Who is responsible for your information

Neoncasinoguide is an independent affiliate review website aimed at adults in the United Kingdom. For the purpose of UK data protection law, the controller for website operations is Neoncasinoguide Media Ltd, acting through its online publishing and compliance team. If you need to contact us about personal data, use the details in the contact section below rather than sending sensitive information through social media or public channels.

Our registered data protection contact is the Data Protection Officer, Neoncasinoguide Media Ltd, 18 St Katharine's Way, London E1W 1DD, United Kingdom. Email: privacy@neoncasinoguide.co.uk. ICO registration reference: ZB741928. This reference is used for administrative and compliance correspondence relating to the operation of this website and the handling of personal data connected with editorial publishing, advertising disclosure and user communications.

What we collect and when we collect it

Most readers can browse Neoncasinoguide without creating an account. Even so, some data is processed automatically when the site loads. That can include IP address, browser type, device information, approximate location inferred from technical settings, language preferences, referrer data and page interaction logs. We use that information to keep the site secure, remember basic consent states and understand which sections are read most often.

We also process limited data when you actively provide it. Examples include messages sent to our compliance or privacy inbox, reports of inaccurate operator information, requests about responsible gambling links or objections to analytics processing. In those cases we may collect your name, email address, the content of your message and any follow-up records necessary to resolve the issue. We do not ask readers to send payment details, identity documents or gambling account credentials to this website.

Our lawful basis under UK GDPR

We process personal data only where a lawful basis applies. For website security, debugging, server integrity, basic audience measurement and the handling of editorial correction requests, our lawful basis is usually legitimate interests. Those interests include keeping the site available, protecting it from abuse, understanding whether content is functioning properly and ensuring that review content remains accurate and responsibly presented.

Where optional analytics or non-essential cookies are used, we rely on consent. That means the relevant processing should only begin if you make an active choice through the consent banner or equivalent control. If you reject those cookies, the site should still work for core reading functions. Where a reader contacts us directly and asks a question that requires a response, we may process the correspondence either because it is necessary to take steps requested by the individual, or because it is in our legitimate interests to answer compliance and consumer enquiries properly.

In some circumstances we may also process data because a legal obligation applies. Examples include keeping limited records where required for tax, accounting, complaint handling, fraud prevention, regulatory cooperation or the defence of legal claims. We do not rely on one lawful basis for every activity. Instead, we match the basis to the purpose and document that choice internally.

How cookies and similar tools are used

Neoncasinoguide uses cookies and local storage items for a small number of clearly defined purposes. Strictly necessary tools are used to remember whether you confirmed that you are over 18 and whether you accepted or rejected cookies. Without those controls the site would repeatedly show age and consent prompts, which would interfere with access and create avoidable friction for readers.

Analytics technologies may be used, subject to consent, to understand how visitors move through long-form reviews, which legal pages are opened and whether navigation patterns suggest that information is hard to find. We do not permit these tools to override responsible gambling messaging or disguise the commercial intent of affiliate content. A fuller explanation of cookie categories, durations and purposes is available in our Cookie Policy.

Affiliate links, third parties and referral tracking

Some links on this website route visitors to third-party operators or affiliate tracking systems. If you click one of those links, the destination site or intermediary network may receive technical information such as the click time, page source, campaign identifier and device/browser data needed to attribute a referral. Once you leave Neoncasinoguide and open a third-party website, that operator or network becomes responsible for its own privacy practices, terms and data handling.

We work with affiliate platforms, analytics providers, hosting vendors, email service providers and security services where necessary to operate the website. Those third parties receive access only to the information required for the relevant service. We expect them to process data under written terms that require confidentiality, appropriate security and compliance with applicable data protection standards. We do not sell reader lists and we do not knowingly permit third parties to use contact data supplied for privacy enquiries as a marketing list.

Your rights as a data subject

If UK GDPR applies to your information, you may have the right to request access to your personal data, ask for inaccurate data to be corrected, request erasure in certain circumstances, object to processing based on legitimate interests, restrict processing while accuracy or objections are reviewed, and request portability where processing is based on consent or contract and carried out by automated means. These rights are not absolute. Sometimes we may need to keep limited data to comply with law, investigate abuse or defend legal claims.

If you want to exercise a right, email privacy@neoncasinoguide.co.uk and describe your request clearly. We may need enough information to verify identity before taking action, especially where disclosure or deletion is requested. Verification is handled proportionately. We will not ask for excessive documentation if the request can be satisfied with less. If you believe your data has been used unfairly, you also have the right to complain to the Information Commissioner's Office.

How long we keep data

Retention periods depend on the type of data and why it was collected. Server logs and technical security records are usually kept for a short operational period and then deleted or aggregated unless they are needed for incident review. Cookie and consent records are retained for the period necessary to respect your choices and demonstrate that a preference was recorded. Correspondence about privacy, complaints, disclosure or responsible gambling may be kept longer where that is necessary to manage follow-up, identify repeated issues or evidence how a complaint was handled.

Where affiliate reporting is received in aggregate form, we try to avoid storing unnecessary personal data at all. When personal data appears in publisher, partner or regulatory correspondence, retention may extend for accounting, audit or legal defence purposes. At the end of the relevant period, data is deleted, anonymised or securely isolated from routine access.

International transfers and security controls

Some service providers may store or access data outside the United Kingdom. Where that happens, we seek appropriate safeguards such as adequacy decisions, contractual transfer mechanisms or equivalent protections suitable for the nature of the processing. Transfer decisions are reviewed in light of the role the provider performs and the sensitivity of the data involved.

Security measures include access controls, restricted admin rights, logging, vendor due diligence, encryption in transit where appropriate and internal handling rules for compliance inboxes. No internet system is perfectly secure, so we cannot promise absolute immunity from loss, misuse or interception. We can promise that privacy and site integrity are treated as operating requirements rather than afterthoughts.

Children and age-restricted content

This website is for people aged 18 or over. We do not knowingly target children, collect children’s data for marketing purposes or publish gambling content in a style intended to appeal strongly to under-18s. The age confirmation prompt is one part of that control environment. If you believe a person under 18 has submitted personal data to this site, contact us and we will review the report promptly.

How to contact us

For privacy requests, data rights questions or complaints about this policy, contact the Data Protection Officer at privacy@neoncasinoguide.co.uk. Postal correspondence may be sent to Neoncasinoguide Media Ltd, Data Protection Officer, 18 St Katharine's Way, London E1W 1DD, United Kingdom. We aim to acknowledge substantive privacy queries within ten business days and to respond fully within the time allowed by applicable law.

If you are not satisfied with our response, you may raise the matter with the Information Commissioner's Office. Before doing so, we ask that you contact us first so we have a fair opportunity to review the issue and correct it where appropriate.