Affiliate Disclosure

Neoncasinoguide publishes commercially connected review content. This page explains how those relationships work and how we aim to keep the commercial context obvious before you click.

Why this disclosure exists

Neoncasinoguide is an affiliate review website. Some links to gambling operators are tracked links. If you click one of those links and later register or deposit with the operator, we may receive commission. The amount can vary by campaign, operator and affiliate agreement. We make that commercial relationship clear because readers should know when a page contains content connected to a business relationship rather than independent consumer commentary alone.

What an affiliate link means in practice

An affiliate link is a link that can identify Neoncasinoguide as the referring publisher. It may pass through an affiliate platform, redirect URL or tracking parameter before the destination operator page opens. The purpose is to record whether a visit or qualified action originated from this website. These links do not usually change the offer available to you, but they do create a commercial incentive for us to present operators that are willing to work with affiliates.

Because of that incentive, disclosure is not hidden in obscure footer language. It appears in page messaging, legal documentation and our site-wide disclaimer. We want readers to understand that Neoncasinoguide is not a consumer forum, not a regulator and not a charity information portal. It is a commercial publishing site with editorial judgement layered over affiliate relationships.

How we try to handle editorial independence

Commercial relationships can influence what gets prioritised, so the only sensible response is transparency and process. We use a scoring framework that weighs licensing, safer gambling access, payment clarity, bonus terms and support tools rather than copying operator marketing copy into a ranking table. Partners do not get an automatic right to a top score. They can still perform poorly in our review if the user experience is weak or if key conditions are hard to find.

That said, this is still an affiliate site. The shortlist is not a neutral map of the entire market, and readers should treat it as a curated commercial comparison. We may cover only a subset of available UK-facing operators, and we may choose not to include brands with no commercial relationship or with terms that do not suit our editorial model.

How pages are labelled

Where content contains affiliate links, we disclose that the site may receive commission for referring players. Outbound casino links open in a new tab and are marked as sponsored in the HTML link relationship. We also separate responsible gambling information, legal documents and support resources from operator promotions so the commercial intent does not blur into public-interest material. If you ever feel a disclosure is too subtle, contact us and we will review it.

What we do not promise

We do not promise that every operator on the site is the best available option for every reader. We do not promise that an offer will remain unchanged after publication. We do not promise that an operator will approve your registration, process your withdrawal on a particular timetable or treat every customer in the same way. The affiliate relationship means we may benefit if you choose a partner, but the gambling transaction itself remains between you and the operator.

Your responsibility as a reader

Before you click, read the operator's own terms, bonus rules, payment limits and safer gambling tools. If you decide to register, do so only if you are 18 or over and comfortable with the financial risk. If gambling is causing harm, do not use our partner links. Use the support options on our Responsible Gambling page instead, including GAMSTOP, GamCare, BeGambleAware, Gambling Therapy and the National Gambling Helpline.

Questions

If you want more detail about a commercial relationship, contact compliance@neoncasinoguide.co.uk. We do not publish full contract terms with affiliate networks, but we can explain the general basis on which commercial links appear on this site and review any concern that our disclosures are not sufficiently clear.